WhatsApp Marketing
Across Latin America, India, Southeast Asia, the Middle East and increasingly Europe, WhatsApp is where a customer expects to talk to a business. Where your audience behaves that way, we set up a verified Business API sender and build the broadcast segments, click-to-chat ad flows, and drip sequences that turn a conversation into an order.
Pick the channel by how your market actually behaves.
Whether chat beats email for you is an empirical question, and the answer changes by market and by segment. We look at your engagement data before recommending the channel. When WhatsApp is the answer, the mechanics are the same everywhere: a verified sender, message templates that survive review, lists segmented tightly enough that a broadcast reads as relevant, and click-to-WhatsApp ads that hand a warm lead into a scripted opening conversation with a catalog behind it.
Verified sender setup
Business API verification, display-name approval, and message template review handled end to end, so your first send is compliant and trusted rather than stuck in a queue.
Opt-in and consent architecture
Consent is the whole game on this channel. We build the opt-in capture, record where and when each contact agreed, and honour opt-outs automatically, because a channel you get suspended from is worth nothing regardless of its open rate.
Broadcast segmentation
Lists segmented by purchase history, engagement, and intent, so a broadcast lands as a relevant update rather than a mass blast that earns you a block.
Click-to-chat ad flows and catalog
Meta ads that open straight into a conversation, with a scripted opening that moves the lead toward a decision, plus drip sequences for abandoned enquiries and a catalog so customers can browse and order without leaving the chat.
- Channel fit assessment against your market and engagement data
- Verified WhatsApp Business API sender setup and template approval
- Opt-in capture, consent logging, and opt-out handling
- Contact list segmentation strategy
- Click-to-WhatsApp ad campaign setup (with the Paid Advertising team)
- Drip flow design for enquiry follow-up and repeat purchase
- WhatsApp catalog setup for in-chat browsing
- Monthly send performance review
The engagement
Set up
Verify the Business API sender, get message templates approved, wire the opt-in capture, and configure the catalog.
Segment
Build broadcast segments from purchase and engagement data so every send has a reason to reach that specific contact.
Run
Launch broadcasts, click-to-chat ad flows, and drip sequences, then review deliverability, block rate, and revenue per send each month.
Common questions
No — we handle Business API verification and setup as part of onboarding. If you already have a number in use for customer service, we can migrate it.
We check it rather than assume it. Messaging dominates in some markets and segments and is close to irrelevant in others. We look at your existing engagement data and your audience's behaviour first, and if email or SMS is the stronger channel for you, we say so and build there instead.
This service is the strategy, setup, and campaign management layer. WhatsApp Marketing Pro is the software platform we run those campaigns on — see our products for the platform details.