Stop paying to reach the same customer twice.
Every address and phone number in your database is an asset you have already bought. We design the flows that activate the dormant, retain the active, and win back the lapsed, with segmentation that goes past active/inactive into purchase frequency, category affinity, predictive churn, and LTV tier. The channel mix is chosen by where your customers actually reply, and each flow reports its own revenue so you can see which ones are earning their place.
Email and SMS flows
Welcome, abandonment, post-purchase, re-engagement. The essential automations built, tested, and tuned, each one mapped to a specific moment in the customer's life rather than to a date on a send calendar.
WhatsApp and Voice
Higher-intent channels for the moments that earn them. WhatsApp for time-sensitive offers and support handoffs where your market lives in chat; Voice for B2B follow-up and reactivation, where a real conversation converts better than another unopened email.
Segmentation and personalisation
Segmentation built on behaviour: purchase frequency, category affinity, a predictive churn score, and LTV tier. The message adapts to where a given customer actually is, instead of where the average customer is assumed to be.
List health
Deliverability is the silent killer of this channel. We manage authentication, sunset policies for the permanently unengaged, and re- permission campaigns, because a list you can't reach is not an asset.
- Full lifecycle audit + gap map
- Core automation flows (welcome, abandoned cart, post-purchase, win-back)
- WhatsApp and/or Voice sequence build
- Segmentation architecture + audience definitions
- Deliverability and list-health programme
- A/B test calendar + subject line and message copy
- Monthly reporting on revenue attribution, LTV, and list health
The engagement
Inventory
Map what already exists: current flows, list health, engagement decay, and the revenue each existing sequence is quietly earning or costing.
Build
Deploy the core sequences across the channels your customers actually answer on, each triggered by a lifecycle event rather than a calendar date.
Tune
Continuous testing on subject lines, send times, and offers, with monthly reporting on revenue per subscriber and LTV by cohort.
Common questions
Most often Klaviyo, Mailchimp, ActiveCampaign, and Brevo. If your current platform is genuinely limiting your segmentation, we will say so and handle the migration; if it isn't, we will build on what you already pay for.
Core flows go live in 2–3 weeks. Welcome and abandonment sequences usually start reporting revenue within the first month, because they act on demand that already exists. The rest of the lifecycle takes longer, and we report each flow's contribution separately so you can see which is which.