Mobile Apps
Most apps are deleted within a month of installation. We build iOS and Android products designed for the third session rather than the first: fast, offline-capable where the context demands it, and instrumented so you can see exactly where users drop and what moves the number you care about.
Apps users keep, and that move the metric.
A launch is not a product. We design around the moment a user comes back for the third time: the habit loop, the notification that earns its open, the core action that takes fewer than three taps. Native Swift and Kotlin or a cross-platform build is a decision made from your users' devices, your release cadence, and the OS features you actually need, and we write down the reasoning so the next team inherits the decision rather than just the code.
Platform strategy first
Native (Swift/Kotlin) or cross-platform (React Native/Flutter). The choice follows your users, your release cadence, and the device capabilities you depend on, and it is documented with its trade-offs so it can be revisited honestly later.
Retention-led product design
Onboarding that reaches the core value inside a minute, a push strategy tied to genuine re-engagement events rather than to a send schedule, and offline-first architecture where the user's real environment demands it.
Instrumented from day one
Event tracking, crash reporting, and funnel analytics wired before launch, so the first week of real data tells you what to fix in week two. The dashboards are yours and readable without a data analyst sitting next to you.
- Platform strategy document (native vs cross-platform, with the reasoning)
- UX flows + high-fidelity Figma prototypes
- iOS + Android builds with an automated test suite
- Push notification + deep-link architecture
- Analytics instrumentation + event taxonomy
- App Store + Play Store submission and listing optimisation
- 30-day post-launch monitoring + critical bug fix window
The engagement
Decide
Settle the platform question first — native or cross-platform, and why — alongside user flows, offline and push requirements, and release cadence.
Build
Sprint delivery with test coverage maintained as you go, and builds exercised on real devices rather than only in a simulator.
Ship
Store submission, onboarding tuned against real funnel data, analytics live, and a retention baseline recorded on day one.
Common questions
It depends on your users and your product. Native gives the best performance and the deepest platform integration. Cross-platform cuts time to market and shares code across iOS and Android. We recommend native when the app is performance-sensitive or leans on OS features, and cross-platform when it isn't and doesn't.
We instrument events from day one, run a 30/60/90-day cohort review, and iterate onboarding and notification strategy against what the cohorts actually did, rather than against what we assumed at kickoff.