RevOps Automation
Most revenue leaks in the gap between marketing and sales: leads sitting unrouted, records going stale, follow-ups that depend on someone remembering. We automate the revenue operations layer so the right person acts on the right signal while it is still worth acting on.
The lead nobody drops is the deal you close.
Manual lead management is inconsistent by design. The rep who checks the queue at 4pm loses to the competitor who replied in four minutes, and neither outcome had anything to do with who had the better product. We build the routing, scoring, and hygiene automation that takes the human delay out of the path, and we wire the scoring model to the same customer data your marketing and product systems are already producing.
Lead routing and assignment
Rules-based and model-scored routing that assigns a lead to the right rep or sequence at the moment it converts. No manual triage, no queue backlog, and no lead going cold in an inbox over a long weekend.
Lead scoring that learns from outcomes
A score is only useful if it is trained on what actually closed. We build scoring from your behavioural, firmographic, and historical close data, and retrain it as the pipeline produces new evidence, so the ranking reflects your business today rather than the assumptions in a template.
CRM hygiene automation
Deduplication, field enrichment, and standardisation running continuously. The CRM stays clean because the automation prevents the mess forming, rather than because someone spends a miserable Friday cleaning it up.
Pipeline and handoff logic
Stage gates make the marketing-to-sales handoff happen on a signal instead of a hunch. Task creation, notification, and response-time tracking fire when a deal moves, and the response-time data is reported back to whoever owns the number.
- Revenue operations audit + leak analysis
- Lead routing rules and scoring model trained on your close data
- CRM deduplication and hygiene automation
- Marketing-to-sales handoff workflows
- Pipeline reporting and response-time monitoring
The engagement
Follow a lead
Trace real inbound leads end to end — every queue, owner, and delay — until the places revenue is actually leaking are on paper.
Design
Build the routing rules, the scoring model, and the handoff logic against your own pipeline history rather than a generic template.
Automate
Ship the layer, then track response times, close rates, and CRM quality, so you can see whether it moved the number it was supposed to.
Common questions
HubSpot, Salesforce, Pipedrive, and most modern CRMs with API access. We assess what you already run before scoping anything, and we would rather automate your current CRM than sell you a migration.
It powers the scoring — ranking inbound leads by likelihood to close, based on behavioural, firmographic, and historical data from your own pipeline. The model is only as good as your closed-won and closed-lost history, so we check that history is usable before we promise anything from it.